What Is Remarketing?
Remarketing lets you reach people who have already interacted with your website or ads. Google's algorithms identify these users and show them targeted ads across Search, Display, YouTube, and more.
Why Remarketing Works
Instead of reaching cold audiences, remarketing targets warm prospects:
The result? Higher-quality leads at lower costs than prospecting.
Building Effective Remarketing Audiences
Best Remarketing Audiences
Quality of your audience determines your results:
Minimum Size
Avoid These Audiences
Remarketing Campaign Types
Display Remarketing
Search Remarketing (RLSA)
YouTube Remarketing
Dynamic Remarketing
Setup Best Practices
Segment Your Audiences
Don't treat all visitors the same:
Set Appropriate Durations
Match duration to your sales cycle:
Exclude Converters
Always exclude:
Scaling Remarketing Campaigns
Horizontal Scaling
Add new audience segments:
Vertical Scaling
Increase budget on winners:
Common Mistakes
Our Approach
We typically start with:
Then expand based on what the data tells us.