My Expertise
Expert Paid Ads Management, Built for Growth
I don't dabble. I specialise in Google Ads for businesses that are already spending and want to scale. Here's exactly how I do it.
Google Ads Management
From Search and Shopping to Display and Performance Max, I build and optimise Google Ads campaigns engineered for profit, not just clicks.
Capabilities
- Search campaign restructuring & optimisation
- Shopping feed optimisation & Smart Shopping
- Performance Max campaign management
- Display & remarketing campaign strategy
- Keyword research & negative keyword refinement
- Quality Score improvement strategies
Campaign Optimisation
Systematic testing and refinement of your campaigns to continuously improve performance and reduce wasted spend.
Capabilities
- Bid strategy optimisation
- Quality Score improvement
- Negative keyword management
- Ad copy testing & iteration
- Landing page recommendations
- Budget allocation strategy
Funnel Optimisation
I map your full customer journey from click to conversion, identifying leaks, friction points, and opportunities to improve every stage of the funnel.
Capabilities
- Landing page analysis & recommendations
- Conversion rate optimisation (CRO)
- A/B testing implementation
- User experience audits
- Checkout flow optimisation
- Post-click experience improvement
Ad Copy & Creative Testing
My systematic testing approach identifies winning ad variations, messaging angles, and formats to continuously improve performance.
Capabilities
- Structured ad copy testing methodology
- Headline & description testing
- Responsive search ad optimisation
- Extension testing & refinement
- Winner scaling strategies
- Ad fatigue monitoring
Conversion Tracking
Accurate tracking is the foundation of good decisions. I set up and audit your conversion tracking to ensure every click and conversion is properly attributed.
Capabilities
- Google Tag Manager setup & auditing
- Server-side tracking implementation
- Enhanced conversions configuration
- Offline conversion tracking
- Cross-platform attribution modelling
- GA4 integration & event tracking
Data Analysis & Reporting
I build custom dashboards and reports focused on the metrics that matter: CPA, ROAS, profit margins, and scaling velocity.
Capabilities
- Custom performance dashboards
- Weekly & monthly reporting
- Cohort analysis & LTV tracking
- Budget pacing & forecasting
- Competitive analysis
- Profit-focused KPI frameworks
Ready to see what's possible?
Get a free Ads Opportunity Audit or book a strategy call to discuss your goals. See our case studies for real results.
Or check my transparent pricing to see if I'm a good fit.