PPC Advertising Services
Google Ads Management & PPC Services
Full PPC advertising services and Google Ads management for businesses that are already spending and want to scale. Here's exactly what my PPC service includes.
Google Ads Management
From Search and Shopping to Display and Performance Max, I build and optimise Google Ads campaigns engineered for profit, not just clicks.
Capabilities
- Search campaign restructuring & optimisation
- Shopping feed optimisation & Smart Shopping
- Performance Max campaign management
- Display & remarketing campaign strategy
- Keyword research & negative keyword refinement
- Quality Score improvement strategies
Campaign Optimisation
Systematic testing and refinement of your campaigns to continuously improve performance and reduce wasted spend.
Capabilities
- Bid strategy optimisation
- Quality Score improvement
- Negative keyword management
- Ad copy testing & iteration
- Landing page recommendations
- Budget allocation strategy
Funnel Optimisation
I map your full customer journey from click to conversion, identifying leaks, friction points, and opportunities to improve every stage of the funnel.
Capabilities
- Landing page analysis & recommendations
- Conversion rate optimisation (CRO)
- A/B testing implementation
- User experience audits
- Checkout flow optimisation
- Post-click experience improvement
Ad Copy & Creative Testing
My systematic testing approach identifies winning ad variations, messaging angles, and formats to continuously improve performance.
Capabilities
- Structured ad copy testing methodology
- Headline & description testing
- Responsive search ad optimisation
- Extension testing & refinement
- Winner scaling strategies
- Ad fatigue monitoring
Conversion Tracking
Accurate tracking is the foundation of good decisions. I set up and audit your conversion tracking to ensure every click and conversion is properly attributed.
Capabilities
- Google Tag Manager setup & auditing
- Server-side tracking implementation
- Enhanced conversions configuration
- Offline conversion tracking
- Cross-platform attribution modelling
- GA4 integration & event tracking
Data Analysis & Reporting
I build custom dashboards and reports focused on the metrics that matter: CPA, ROAS, profit margins, and scaling velocity.
Capabilities
- Custom performance dashboards
- Weekly & monthly reporting
- Cohort analysis & LTV tracking
- Budget pacing & forecasting
- Competitive analysis
- Profit-focused KPI frameworks
Ready to see what's possible?
Get a free Ads Opportunity Audit or book a strategy call to discuss your goals. See our case studies for real results.
Or check my transparent pricing to see if I'm a good fit.