Helping UK SMEs Get More From Their Google Ads
I fix underperforming Google Ads campaigns for UK businesses who are tired of wasting money and want real, measurable results.
*Exclusively for businesses with existing ad spend
Trusted By Growing Businesses
Meet Your Google Ads Specialist
Hi, I'm Brad. I help businesses turn underperforming ads into profit.
After spending years working in-house and at agencies, I saw the same story play out time and again: businesses wasting thousands on ads that weren't working, stuck in long contracts with agencies that didn't really care.
I started BW Digital Marketing to do things differently. No jargon, no hidden fees, no passing you off to a junior. When you work with me, you get direct access to someone who's managed millions in ad spend and genuinely cares about your results.
I specialise in Google Ads for businesses ready to scale profitably. If your ads aren't delivering the ROI you need, let's talk.
What I Do
PPC Management That Delivers Measurable Results
I don't just run ads. I build and manage scalable paid search campaigns designed to turn every pound of ad spend into measurable, profitable growth.
Google AdsCampaigns
Cost
£4,892.47
Impr.
127,849
Conversions
342
Clicks
8,491
CTR
6.64%
Cost / conv.
£14.31
| Campaign | Budget | Status | Impr. | CTR | Cost | Conv. |
|---|---|---|---|---|---|---|
| Brand - Search | £50/day | Active | 45,892 | 8.42% | £1,247 | 156 |
| Lead Gen - PMax | £80/day | Active | 62,481 | 5.21% | £2,891 | 142 |
| Remarketing | £25/day | Active | 19,476 | 3.87% | £754 | 44 |
Google Ads Management
From Search to Shopping, Display to Performance Max, I engineer campaigns that actually convert.
- Search Campaign Optimisation
- Keyword Research & Strategy
- Conversion Tracking Setup
- Performance Max Strategies
- Display Remarketing
- Demand Gen Campaigns
Campaign Optimisation
Systematic testing and refinement of your campaigns to continuously improve performance and reduce wasted spend.
- Bid Strategy Optimisation
- Quality Score Improvement
- Negative Keyword Management
- Ad Copy Testing & Iteration
- Landing Page Recommendations
- Budget Allocation Strategy
Data-Driven PPC Strategy
I let the numbers tell me what's working. Every decision backed by real performance data.
- Conversion Tracking Setup
- Analytics Integration
- Performance Reporting
- GA4 Account Setup
- Key Events Tracking
- Data-Driven Decisions
Battle-Tested Results
8+ Years of Scaling Businesses Through Paid Ads
I've been optimising PPC campaigns since before most agencies existed. Real metrics from real campaigns - no vanity numbers.
0yrs
PPC Experience
£0M+
Ad Spend Managed
0%
Average CPL Reduction
0+
SMEs Scaled
“BW-Digital transformed our Google Ads performance. Our cost per lead dropped by 42% in the first 3 months while doubling our lead volume.”
Sarah Mitchell
Mitchell Fitness Studios
“Finally an agency that actually understands our business. The transparency and communication is unlike anything we've experienced before.”
James Thompson
Thompson Legal Services
“We were wasting thousands on poorly managed campaigns. BW-Digital identified the issues immediately and turned our ROAS around within weeks.”
Emma Roberts
Roberts Property Group
Everything You Need to Scale Paid Ads Profitably
One comprehensive PPC management service. No menus. No confusion. Just systematic, data-driven growth for serious businesses investing in paid search and paid advertising.
- Deep PPC Account Audit & Strategy
- Systematic Campaign Optimisation
- Paid Ads Performance Tracking & Reporting
- Conversion Tracking & Attribution Setup
- Creative Testing Frameworks
- Budget Allocation & Scaling Strategy
Deep PPC Account Audit & Strategy
Before I touch anything, I dissect your current PPC account and campaign setup. I identify what's broken, what's working, and where the biggest opportunities exist.
- Complete PPC account structure analysis
- Conversion tracking and attribution audit
- Competitor research and paid search positioning
- 90-day PPC growth roadmap
- Budget allocation and scaling strategy
Systematic Campaign Optimisation
I don't just tweak campaigns. I apply proven PPC frameworks to continuously improve performance across targeting, bids, creative, and conversion data.
- Keyword and audience refinement
- Bid strategy optimisation and testing
- Ad copy testing and iteration
- Landing page and conversion recommendations
- Controlled budget scaling protocols
Paid Ads Performance Tracking & Reporting
Crystal-clear visibility into your PPC performance. Monthly reports show actual business impact from paid ads, not just vanity metrics.
- Real-time PPC performance dashboards
- Monthly strategy and review sessions
- ROI-focused paid ads reporting
- Customisable campaign reports
- Actionable insights and recommendations
My Process
How I Work With You
From the initial audit to ongoing optimisation, I work closely with you to ensure every pound of ad spend drives measurable growth.
PPC Discovery & Audit
I start with a comprehensive analysis of your current PPC advertising setup. This includes a full account audit, competitor research, and a deep dive into your business goals. I identify what's holding back performance and uncover the biggest opportunities.
Strategy & Implementation
Based on my audit findings, I create a custom 90-day PPC roadmap. I restructure campaigns, fix tracking, refine targeting, and implement proven optimisation and testing frameworks designed to drive measurable results.
Optimisation & Scaling
Once the PPC foundations are in place, I systematically test and optimise every campaign element. Weekly optimisations, monthly strategy reviews, and continuous refinement ensure maximum ROI.
Growth & Reporting
Monthly PPC performance reviews keep you in the loop. Clear reporting shows what's working, what I've optimised, and the next steps for growth. Full visibility into campaign performance.
Proven Results
Real Results Our Clients Achieve
Real outcomes for businesses that invested in systematic growth, measurable results, and scalable campaigns.
Monthly Revenue Generated
£127,845
Cost Per Lead
£24.30
ROAS
4.2x
Mark Hatwell - Company Director
Course Provider
Monthly Revenue Generated
£872,425
Cost Per Lead
£75.30
ROAS
16x
Lucy Sercome - COO
Finance Business
Free Tool
Get your free Ads Opportunity Score in 60 seconds.
Enter your ad spend, platform, and performance data. Our tool calculates your opportunity score, estimated wasted spend, and scaling potential instantly.
- Opportunity Score (0–100)
- Estimated wasted spend analysis
- CPA improvement potential
- Custom scaling recommendations
High Opportunity
£1,840
Wasted/Mo
2.4x
Scale
-38%
CPA
Why Work With Me
In-house vs General Agency vs PPC Specialist
FAQ
Frequently Asked Questions
Have questions? You're not alone. Here you'll find detailed answers to some of the most frequently asked questions.
Can't find what you're looking for?
Get In TouchPPC Knowledge Hub
Latest Insights & Guides
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Ready to turn ad spend into predictable growth?
Book a free strategy call. I'll review your accounts, identify opportunities, and show you exactly how I'd scale your ads profitably. Check my case studies to see real results.