How much should I spend on Meta ads each month?

For most UK service businesses we suggest at least £1,000 to £1,500 a month in ad spend so Meta gets enough conversions to learn from. Ecommerce brands usually need more to test creative properly. We will give you a recommended budget on our first call.

How much do you charge for Meta ads management?

We quote a fixed monthly fee based on your ad spend, creative needs and how much tracking work is required. We don't publish a price list because the work varies so much between accounts. Book a call and we'll send a written quote.

How long before Meta ads start working?

Most accounts see early signals within two to three weeks, once new campaigns leave the learning phase. Expect around eight to twelve weeks of testing before cost per lead or return on ad spend settles.

Do you make the ad creative?

Yes. We write briefs and scripts, edit video and design statics for Reels, Stories and Feed. If we need new footage, we tell you exactly what to film on your phone, or arrange a shoot.

Do I need the Meta Conversions API?

If you want Meta to optimise for real leads or sales, yes. The pixel alone misses conversions because of cookie consent, iOS privacy and ad blockers. We set up the Conversions API with deduplication as part of onboarding.

Should I use Meta ads or Google Ads?

Google Ads captures people already searching for what you sell. Meta creates demand from people who weren't looking yet. Many of our clients run both, and we manage them together so budgets and reporting line up.

Is there a minimum contract?

No. We work on a rolling monthly basis with 30 days' notice. You own your ad account, pixel and all creative.

Meta Ads Management

Facebook and Instagram ads that win you more customers and help your business grow.

Wasted spend, poor leads, ads that have gone quiet. We find what's holding your account back, fix it, and keep you up to date on what it's bringing in.

Ask for a free account review

Meta Business Partner
Conversions API set up properly
No lock-in contracts

adsmanager.facebook.com/adsmanager/manage/campaigns

Harrow Kitchens Ltd(1048 2267 3391)

Last 30 days: 21 Sep 2026 - 20 Oct 2026

CampaignsAd setsAds

Create Duplicate Edit

Columns: Performance

Amount spent: £4,812.40
Results: 312+24%
Cost per result: £15.42-18%
Reach: 186,204+11%
CTR (link): 1.94%+0.4pt

Results Cost per result

Campaign	Delivery	Results	Cost per result	Amount spent
Leads \| Kitchen Quote \| Advantage+ \| UK-SE	Active	184Leads (form)	£13.08	£2,406.72
Sales \| Showroom Visits \| Reels + Stories	Active	61Bookings	£19.74	£1,204.14
Retargeting \| 30d Site + IG Engagers	Learning	52Leads (website)	£14.90	£774.80
Awareness \| Brand Video \| Threads Test	Off	15ThruPlays (k)	£28.45	£426.74

Illustrative account. Figures are example data.

Sound familiar?

Most businesses come to us with one of these four problems. Pick the one that sounds like you and see what's usually behind it, what we change, and what the result looks like.

Two gym owners reviewing growth numbers on a laptop at reception

Example scenario

Independent gym, Leeds

What's usually going on

Doubling the budget overnight throws campaigns back into the learning phase, and without proper tracking Meta can't tell which customers are worth paying more for.

What we change

Budget raised in steady steps, not big jumps
Conversions API so Meta sees every sign-up
New offers, locations and audiences added as results hold

New members per month

Before vs after 6 months

Before

After

Sound like you? We'll tell you what we'd fix first.

Scenarios are based on the kinds of accounts we take on. Figures are illustrative, not guarantees.

Everything it takes to grow on Meta

You run the business. We handle the strategy, creative, tracking and day-to-day running of your ads, and show you what it's bringing in. You get a named account manager, not a ticket queue.

Running Google Ads as well? We manage both, so the two platforms stop competing for credit.

Account audit and rebuild: We go through every campaign, audience and pixel event, then simplify. Most accounts we inherit have too many ad sets splitting too little budget.
Creative strategy and production: Briefs, scripts, hooks and edits for Reels, Stories and Feed. We work with what you already have, and tell you exactly what to film when we need more.
Pixel and Conversions API: Browser and server tracking set up with deduplication, so Meta optimises on real leads and sales instead of guesses.
Advantage+ campaigns, set up with guardrails: We use Meta's automation where it earns its keep, with exclusions, budget caps and creative controls so it doesn't wander off.
Lead form quality: Higher-intent forms, qualifying questions and CRM syncing, so your team stops calling people who never meant to enquire.
Retargeting and catalogue ads: Dynamic product ads for ecommerce, and sensible retargeting windows for service businesses with longer decision times.
Click-to-WhatsApp and Messenger: For businesses that close on conversation. Ads that open a chat with your team, with replies tracked back to spend.
Plain-English reporting: A monthly report and call covering cost per lead, sales, what we tested and what we're doing next. No 40-page PDFs.

On Meta, the ad decides who sees it

Meta's delivery system reads your video, image and copy, then finds people likely to respond to it. A builder's before-and-after reaches homeowners. A founder talking about pricing reaches people comparing quotes. So we test ideas, not button colours.

Newly fitted sage green shaker kitchen with oak worktops — **harrowkitchens** Fitted in 9 days. Sarah in Pinner wanted shaker doors without the 12-week wait. Here's how it turned out.

Hook rate by creative concept

Example test, 6 weeks, £3.2k spend

Share of people who watched past the first 3 seconds. Same offer, same budget, five different openings.

The plain product photo lost by a mile. We would cut it, move its budget into the top two concepts, and brief three new variations of the founder video.

Events Manager/ Harrow Kitchens Pixel

Active

OverviewTest eventsDiagnosticsSettings

Event	Connection	Received	Event match quality
Purchase	Browser + Server	1,284	8.7/10 Great
Lead	Browser + Server	3,912	8.1/10 Great
InitiateCheckout	Browser + Server	4,406	7.4/10 Good
ViewContent	Browser + Server	28,730	6.6/10 Good

Conversions API is deduplicating browser and server events using event_id. Median deduplication rate: 96%.

If Meta can't see the sale, it can't find you more

Cookie banners, iOS privacy and ad blockers mean the pixel on its own misses a big chunk of conversions. We set up the Conversions API alongside it, send the right customer data, and deduplicate the two so nothing is counted twice.

Event match quality checked and improved event by event
Offline leads and CRM stages fed back, so Meta learns which leads became customers
Shopify, WooCommerce, HubSpot, GoHighLevel and most booking tools supported

More on this in our guide to fixing poor-quality Meta leads.

The report you'll get every month

Built in Looker Studio from your Meta and CRM data. These are the views clients look at first.

Example dashboard. Dummy data.

Leads and cost per lead, first six months

Leads Cost per lead

£31.40 → £15.40Cost per lead, May to October

Return on ad spend by campaign type

Ecommerce example, last 90 days

Where the leads came from

Share of leads by placement, last 30 days

312leads

Instagram Reels34%
Facebook Feed27%
Instagram Stories19%
Instagram Feed12%
Threads + other8%

How the first 90 days usually go

1
Review
We look at your account, pixel and website, then tell you honestly whether Meta is the right channel for you right now.
2
Rebuild
Tracking fixed first. Then a simpler campaign structure and the first round of new creative.
3
Test
Weekly creative tests for the first eight weeks. Losers are cut quickly, winners get budget.
4
Grow
Once results are steady, we raise spend in steps, add new offers and areas, and keep fresh creative coming.

What's changing on Meta right now

Three updates that affect what UK businesses pay and who sees their ads. We handle them, but it helps to know.

All Meta guides

Costs

UK ads now carry a 2% location fee

Meta is adding a fee to UK ad spend. Small on paper, but it changes your break-even maths.

Placements

Manual placement controls are going

Meta wants to decide where your ads appear. Here's what you can still control and what you can't.

Delivery

Andromeda made creative the targeting

Interest targeting matters less every month. The ad itself now decides who sees it.

How much does Meta ads management cost?

We don't publish a price list for Meta, because a local clinic spending £1,500 a month and an online shop spending £30,000 need very different amounts of work. After a short call we send a fixed monthly fee in writing, with no setup surprises and no long contract.

Send us a message

What shapes your quote

Your monthly ad spend
How much creative you need each month
Number of products, locations or offers
Whether tracking needs rebuilding
Whether we're also running your Google Ads

FAQ

Meta ads questions we get asked

Straight answers. If yours isn't here, ask us on a call.

Want a second opinion on your Meta account?

Give us view access and we'll record a short walkthrough of what we'd change. Free, and you keep it whether you work with us or not.

Call 07496 035234