Case Studies
Real Results for Real Businesses
See how we've helped UK SMEs reduce CPA, increase ROAS, and scale their paid advertising profitably.
-52%
CPL Reduction
+127%
More Leads
How we reduced CPL by 52% and increased leads by 127%
The Challenge
High CPL of £85+ on Google Ads with inconsistent lead quality. Spending £8,000/month but struggling to scale profitably.
Our Solution
Complete account restructure with focused single keyword ad groups, improved conversion tracking, and landing page optimisation.
-52%
CPL
£41
New CPL
+127%
Leads
8.2x
ROAS
“BW-Digital transformed our Google Ads from a money pit into our most reliable lead source. The team really understood our business and the results speak for themselves.”
David Thompson
Managing Director, Home Services Pro
-61%
CPL Reduction
+189%
More Leads
How we reduced CPL by 61% and increased leads by 189%
The Challenge
Meta Ads CPL was £120+ for demo requests. Struggled with iOS 14 tracking and couldn't scale beyond £5k/month.
Our Solution
Implemented CAPI for accurate tracking, rebuilt audiences with first-party data, and developed a creative testing framework.
-61%
CPL
£47
New CPL
+189%
Leads
6.4x
ROAS
“We'd almost given up on Meta Ads after iOS 14, but BW-Digital showed us how to make it work. Our demo pipeline has never been stronger.”
James Mitchell
Head of Marketing, TechFlow Solutions
-38%
CPL Reduction
+94%
More Leads
How we reduced CPL by 38% and increased leads by 94%
The Challenge
New gym competing against established chains. Needed to generate membership signups quickly with a limited £3k monthly budget.
Our Solution
Hyper-local Google Ads campaign with location extensions, combined with Meta retargeting for website visitors.
-38%
CPL
£24
New CPL
+94%
Leads
11.3x
ROAS
“As a new business, we needed results fast. BW-Digital filled our gym with members in the first 3 months. Absolutely brilliant service.”
Sarah Williams
Owner, Elite Fitness Academy
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