Case Studies
Real Results for Real Businesses
See how I've helped UK SMEs reduce CPA, increase ROAS, and scale their paid advertising profitably.
-52%
CPL Reduction
+127%
More Leads
How I reduced CPL by 52% and increased leads by 127%
The Challenge
High CPL of £85+ on Google Ads with inconsistent lead quality. Spending £8,000/month but struggling to scale profitably.
My Solution
Complete account restructure with focused single keyword ad groups, improved conversion tracking, and landing page optimisation.
-52%
CPL
£41
New CPL
+127%
Leads
8.2x
ROAS
“Brad transformed our Google Ads from a money pit into our most reliable lead source. He really understood our business and the results speak for themselves.”
David Thompson
Managing Director, Home Services Pro
-61%
CPL Reduction
+189%
More Leads
How I reduced CPL by 61% and increased leads by 189%
The Challenge
Google Ads CPL was £120+ for demo requests. Struggled with attribution tracking and couldn't scale beyond £5k/month.
My Solution
Implemented enhanced conversions for accurate tracking, rebuilt audience targeting with first-party data, and developed a systematic ad testing framework.
-61%
CPL
£47
New CPL
+189%
Leads
6.4x
ROAS
“We'd almost given up on scaling our Google Ads, but Brad showed us how to make it work. Our demo pipeline has never been stronger.”
James Mitchell
Head of Marketing, TechFlow Solutions
-38%
CPL Reduction
+94%
More Leads
How I reduced CPL by 38% and increased leads by 94%
The Challenge
New gym competing against established chains. Needed to generate membership signups quickly with a limited £3k monthly budget.
My Solution
Hyper-local Google Ads campaign with location extensions and call tracking, combined with remarketing for website visitors.
-38%
CPL
£24
New CPL
+94%
Leads
11.3x
ROAS
“As a new business, we needed results fast. Brad filled our gym with members in the first 3 months. Absolutely brilliant to work with.”
Sarah Williams
Owner, Elite Fitness Academy
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