Google Ads for Ecommerce That Scale Profitable ROAS
Drive revenue and protect margin with expertly managed Shopping, Performance Max, and Search campaigns built to scale your store profitably.
Ecommerce Results
Typical client outcomes
61%
Increase in ROAS
2.4x
Revenue growth
£8M+
Ecommerce revenue driven
PPC That Understands Ecommerce
For ecommerce brands, Google Ads — especially Shopping and Performance Max — is one of the highest-leverage channels available. But scaling revenue without eroding margin takes more than switching on Smart Bidding. It takes a clean product feed, smart campaign structure, and a relentless focus on profitable ROAS.
We help online retailers turn Google Ads into a predictable, scalable revenue engine — optimising product feeds, structuring Shopping and Performance Max for profit, and feeding the algorithm the right data so it scales winners and cuts losers automatically.
The PPC Challenges Ecommerce Face
These are the issues I see again and again when auditing accounts in your sector — and exactly what a tailored strategy is built to solve.
Feed quality holds you back
A poorly optimised product feed limits reach and relevance. Titles, attributes, and structure directly impact how Shopping and PMax perform.
Scaling without losing margin
Chasing revenue with a blanket ROAS target often hides unprofitable products. Campaigns need margin-aware structure and targets.
Performance Max as a black box
Left unmanaged, PMax cannibalises brand traffic and hides where spend goes. It needs structure, exclusions, and feed control.
What Poor PPC Is Quietly Costing You
Every day on a poorly structured account, you're either overspending on unprofitable products or leaving your bestsellers under-funded. Both quietly erode your margin.
A blanket ROAS target hides the products that are actually losing you money.
Letting Performance Max run as a black box wastes spend on cheap brand traffic.
A messy product feed means your best products simply don't show for the right searches.
See exactly where your ecommerce ads are leaking money
Free, no-obligation audit — clear answers in plain English.
How I Help Ecommerce Grow
A clear, proven approach tailored to the way your industry actually wins customers — fully managed, with you working directly with me.
Product feed optimisation
We optimise titles, attributes, and feed structure so your products show for the right searches and Shopping performance climbs.
Profit-led campaign structure
Shopping and Performance Max structured around margin and product priority, with ROAS targets set to grow profit, not just revenue.
Full-funnel scaling
Search, Shopping, PMax, and remarketing working together — scaling winning products while protecting brand traffic and cutting waste.
The Difference a Specialist Makes
Here's what changes for most ecommerce businesses once their Google Ads are built and managed properly.
Without a specialist
- A blanket ROAS target hiding unprofitable products
- Performance Max running as an unmanaged black box
- A messy feed holding back your best sellers
- Scaling revenue while quietly eroding margin
Working with me
- Margin-aware targets that scale real profit
- Structured PMax with brand protection and control
- An optimised feed that surfaces your top products
- Search, Shopping and remarketing working as one
Why Ecommerce Choose to Work With Me
No account managers, no outsourcing, no jargon. Just a specialist who builds and runs your campaigns personally — and treats your budget like it's my own.
Feed-first optimisation
I optimise product titles, attributes, and feed structure so your products show for the right searches and Shopping and PMax performance climbs.
Profit, not just revenue
Margin-aware ROAS targets and campaign structure mean we scale the products that make money — not just the ones that drive top-line sales.
PMax with control
I give Performance Max structure, exclusions, and feed control so it stops cannibalising brand traffic and starts scaling your best products.
Full-funnel scaling
Search, Shopping, PMax, and remarketing working together to scale winners, protect brand traffic, and cut wasted spend automatically.
61%
Increase in ROAS
Scale revenue while protecting margin
Most ecommerce accounts I audit chase a single blanket ROAS target that hides unprofitable products and let Performance Max run as an unmanaged black box. By cleaning the product feed, structuring campaigns around margin, and giving PMax real control, I turn Google Ads into a predictable revenue engine that scales winners and cuts losers — without eroding profit.
- Optimised product feed for reach and relevance
- Margin-aware ROAS targets and campaign structure
- Structured Performance Max with brand protection
- Search, Shopping & remarketing working as one system
The Searches We Help You Win
Examples of the high-intent searches we target so your ecommerce business shows up at the moment customers are ready to buy.
Ecommerce PPC FAQ
Common Questions
Answers about running Google Ads for ecommerce businesses.
Have more questions?
Explore Other Industries
Ecommerce PPC Near You
I work with ecommerce businesses across the UK. Explore my Google Ads management services in your city.
Ready to Grow Your Ecommerce Business?
Get a free 60-second PPC audit and discover exactly how much more your Google Ads could be delivering — with a strategy built for your industry.