Google Ads for Estate Agents That Win Instructions
Fill your diary with vendor valuations and landlord instructions — the enquiries that actually grow your fees — with PPC built for estate and letting agents.
Estate Agents Results
Typical client outcomes
46%
Lower cost per valuation
3.0x
More instruction enquiries
£4,000+
Avg. fee per instruction won
PPC That Understands Estate Agents
Homeowners thinking of selling and landlords looking to let start on Google — searching for valuations, local agents, and 'how much is my house worth'. For estate and letting agents, capturing those high-intent searches is how you win instructions ahead of the competition.
We build Google Ads campaigns for estate and letting agents focused on the enquiries that grow your business — vendor valuations and landlord instructions — rather than endless low-value clicks from browsers with no intention of instructing anyone.
The PPC Challenges Estate Agents Face
These are the issues I see again and again when auditing accounts in your sector — and exactly what a tailored strategy is built to solve.
Browsers vs. instructors
Property attracts huge volumes of casual browsers. Campaigns must target the searches behind real valuations and instructions, not idle window-shopping.
Portal dominance
The big portals own generic property searches. Agents win by targeting local valuation and instruction intent the portals don't serve directly.
Trust and local reputation
Vendors and landlords instruct agents they trust locally. Weak landing pages with no results, reviews, or local proof lose instructions to rivals.
What Poor PPC Is Quietly Costing You
Every valuation your competitor books is an instruction — and a fee — you don't get the chance to win. In property, the agent who gets in front of the vendor first usually wins the listing.
A single instruction can be worth £4,000+ in fees, and lettings recurs for years.
Competing with portals on generic terms burns budget on browsers who never instruct.
Out-of-area clicks quietly waste spend on properties you can't realistically list.
See exactly where your estate agents ads are leaking money
Free, no-obligation audit — clear answers in plain English.
How I Help Estate Agents Grow
A clear, proven approach tailored to the way your industry actually wins customers — fully managed, with you working directly with me.
Valuation-led campaigns
Campaigns built around 'free valuation' and 'how much is my home worth' intent, driving vendors to conversion-focused valuation request pages.
Landlord & lettings targeting
Dedicated campaigns for landlord instructions and lettings management, targeting the searches behind recurring, high-value management fees.
Hyper-local geo-targeting
Tight targeting around the areas you actually cover, so budget wins instructions in your patch rather than leaking to areas you can't service.
The Difference a Specialist Makes
Here's what changes for most estate agents businesses once their Google Ads are built and managed properly.
Without a specialist
- Budget lost competing with portals on generic terms
- Clicks from browsers with no intent to instruct
- Spend leaking into areas you don't even cover
- No clear link between spend and instructions won
Working with me
- Spend focused on real valuation and landlord intent
- More valuations booked with vendors ready to sell
- Tight local targeting winning instructions in your patch
- Reporting tied to valuations and instructions, not clicks
Why Estate Agents Choose to Work With Me
No account managers, no outsourcing, no jargon. Just a specialist who builds and runs your campaigns personally — and treats your budget like it's my own.
Focused on instructions
I build campaigns around valuation and landlord intent — the enquiries that become fees — rather than chasing the casual browsers the portals already own.
Hyper-local by design
Tight geo-targeting keeps spend in the areas you actually cover, so you win instructions in your patch instead of paying for out-of-area clicks.
Trust-led landing pages
Valuation and lettings pages that lead with local results, reviews, and clear next steps, so vendors and landlords feel confident enough to enquire.
You own your account
Full admin access to your Google Ads account from day one — no lock-in, no hostage data. Everything I build stays yours.
46%
Lower cost per valuation
More valuations booked, more instructions won
Most estate agent accounts I audit waste budget competing with the portals on generic property terms that attract browsers, not instructors. Refocusing spend on local valuation and landlord intent, with dedicated request pages and hyper-local targeting, consistently books more valuations and wins more instructions at a lower cost.
- Valuation campaigns targeting real vendor intent
- Dedicated landlord and lettings instruction campaigns
- Hyper-local targeting to your actual coverage area
- Landing pages built on local results and reviews
The Searches We Help You Win
Examples of the high-intent searches we target so your estate agents business shows up at the moment customers are ready to buy.
Estate Agents PPC FAQ
Common Questions
Answers about running Google Ads for estate agents businesses.
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Estate Agents PPC Near You
I work with estate agents businesses across the UK. Explore my Google Ads management services in your city.
Ready to Grow Your Estate Agents Business?
Get a free 60-second PPC audit and discover exactly how much more your Google Ads could be delivering — with a strategy built for your industry.