Google Ads for HR & Recruitment That Deliver Leads
Generate qualified B2B enquiries for HR consultancy, outsourced HR, and recruitment services — with PPC campaigns built around real pipeline, not clicks.
HR Results
Typical client outcomes
39%
Lower cost per lead
2.6x
More qualified enquiries
£3,800
Avg. contract value won
PPC That Understands HR
Businesses search Google when an HR problem becomes urgent — a tricky dismissal, a compliance worry, or a need to hire fast. PPC lets HR consultancies and recruitment firms appear at that decisive moment, when prospects are ready to talk.
We help HR and recruitment businesses generate a steady flow of qualified B2B enquiries, targeting the specific services and pain points that drive your most profitable engagements — from retained HR contracts to specialist recruitment.
The PPC Challenges HR Face
These are the issues I see again and again when auditing accounts in your sector — and exactly what a tailored strategy is built to solve.
Broad, low-intent searches
Generic HR terms attract free-template seekers, not buyers. Campaigns must target the searches behind genuine commercial need.
Long B2B sales cycles
HR and recruitment decisions involve multiple stakeholders. Remarketing and nurture are essential to stay front of mind.
Service breadth
HR covers everything from one-off advice to retained contracts. Without segmentation, messaging gets diluted and conversion drops.
What Poor PPC Is Quietly Costing You
HR and recruitment contracts are high-value and long-lasting. Every business that finds your competitor first is a retainer or placement fee you'll never see.
A single retained HR or recruitment client can be worth £3,800+ in contract value.
Generic terms attract DIY-ers and job seekers who will never become paying clients.
Drop out of view during a long B2B decision and the deal quietly goes elsewhere.
See exactly where your hr ads are leaking money
Free, no-obligation audit — clear answers in plain English.
How I Help HR Grow
A clear, proven approach tailored to the way your industry actually wins customers — fully managed, with you working directly with me.
Service-specific campaigns
Dedicated campaigns for outsourced HR, employment law support, recruitment, and consultancy — each speaking to a specific buyer need.
B2B intent targeting
Focus on high-intent, problem-aware searches that signal a business ready to engage, filtering out DIY and job-seeker traffic.
Remarketing & lead nurture
Stay visible across long decision cycles with remarketing, and capture enquiries with consultation-focused landing pages.
The Difference a Specialist Makes
Here's what changes for most hr businesses once their Google Ads are built and managed properly.
Without a specialist
- Enquiries from job seekers, not paying employers
- Budget wasted on free-template and DIY searches
- Going quiet during long, multi-stage B2B decisions
- No clear link between spend and qualified pipeline
Working with me
- Enquiries from businesses with genuine commercial need
- Negatives filtering out job-seeker and DIY traffic
- Remarketing that keeps you visible to decision-makers
- Tracking focused on qualified leads and contract value
Why HR Choose to Work With Me
No account managers, no outsourcing, no jargon. Just a specialist who builds and runs your campaigns personally — and treats your budget like it's my own.
Service-specific campaigns
Dedicated campaigns for outsourced HR, employment law, recruitment, and consultancy — each speaking to a specific buyer need, not a generic pitch.
Real buyers, not DIY-ers
Targeting high-intent, problem-aware searches that signal genuine commercial need, filtering out free-template seekers and job-seeker traffic.
Built for long B2B cycles
Remarketing and lead nurture keep your firm visible to decision-makers throughout multi-stakeholder consideration periods.
Pipeline over clicks
Conversion tracking focused on qualified enquiries and contract value, so spend is judged on pipeline — not vanity click metrics.
39%
Lower cost per lead
Qualified B2B enquiries, not job-seeker noise
Generic HR terms attract people hunting free templates and candidates looking for jobs — not businesses ready to buy. By targeting problem-aware, commercial-intent searches and nurturing the long B2B decision cycle with remarketing, I help HR consultancies and recruiters generate enquiries from businesses with genuine need and real budget.
- Campaigns segmented by HR service line
- Intent targeting that filters out DIY and job-seeker traffic
- Remarketing across long, multi-stakeholder cycles
- Consultation-focused landing pages that convert
The Searches We Help You Win
Examples of the high-intent searches we target so your hr business shows up at the moment customers are ready to buy.
HR PPC FAQ
Common Questions
Answers about running Google Ads for hr businesses.
Have more questions?
Explore Other Industries
HR PPC Near You
I work with hr businesses across the UK. Explore my Google Ads management services in your city.
Ready to Grow Your HR Business?
Get a free 60-second PPC audit and discover exactly how much more your Google Ads could be delivering — with a strategy built for your industry.