Google Ads for Trades That Keep the Diary Full
Win a steady stream of profitable local jobs for your trade — electrical, building, roofing, landscaping and more — with PPC campaigns built to filter out the price-shoppers.
Trades Results
Typical client outcomes
50%
Lower cost per job enquiry
3.3x
More qualified enquiries
£24
Typical cost per qualified lead
PPC That Understands Trades
When a homeowner or business needs a trade, they search Google and contact the first few credible names they see. For electricians, builders, roofers, and landscapers, showing up at that moment — for the right kind of job — is the difference between a full diary and a quiet week.
We build Google Ads campaigns for skilled trades that prioritise profitable, well-matched work and screen out the tyre-kickers and 'just after a rough price' clicks that drain budgets. Every campaign is tuned to your service area, your best jobs, and how customers actually search.
The PPC Challenges Trades Face
These are the issues I see again and again when auditing accounts in your sector — and exactly what a tailored strategy is built to solve.
Price-shoppers everywhere
Broad trade searches attract people hunting the cheapest quote. Without tight targeting and negatives, budget burns on jobs you'd never want to win.
Feast or famine workload
Trades swing between overloaded and quiet. Campaigns need to smooth demand so the diary stays consistently full rather than lurching between extremes.
Local trust and proof
Homeowners choose trades they trust. Weak landing pages with no reviews, accreditations, or portfolio let good prospects slip to a more convincing rival.
What Poor PPC Is Quietly Costing You
When someone needs a trade, they call the first credible name they find. Every enquiry your competitor answers first is a job — and often a repeat customer — you never get a shot at.
A single extension, rewire, or new roof can be thousands in work handed to a rival.
Broad, untargeted clicks quietly waste hundreds a month on price-shoppers who never book.
Without call tracking you can't see which spend fills the diary, so waste goes unchecked.
See exactly where your trades ads are leaking money
Free, no-obligation audit — clear answers in plain English.
How I Help Trades Grow
A clear, proven approach tailored to the way your industry actually wins customers — fully managed, with you working directly with me.
Job-type campaigns
Separate campaigns for your most profitable work — rewires, extensions, new roofs, garden design — each with messaging and budget matched to job value.
Local, phone-first builds
Call-first campaigns with tight radius targeting and scheduling around when enquiries actually come in, so you only pay for reachable, ready customers.
Trust-led landing pages
Conversion pages leading with reviews, accreditations, and real project photos so high-value prospects feel confident enough to enquire.
The Difference a Specialist Makes
Here's what changes for most trades businesses once their Google Ads are built and managed properly.
Without a specialist
- Overloaded one month, chasing work the next
- Budget eaten by 'rough price' tyre-kickers
- No idea which ads actually produce booked jobs
- Losing good jobs to more visible, trusted rivals
Working with me
- A steady, predictable flow of profitable jobs
- Spend focused on the work worth winning
- Every enquiry tracked from click to booked job
- Trust-led pages that turn prospects into customers
Why Trades Choose to Work With Me
No account managers, no outsourcing, no jargon. Just a specialist who builds and runs your campaigns personally — and treats your budget like it's my own.
Built around profitable jobs
I focus budget on the work with the margins that make PPC pay — rewires, extensions, roofs, full landscaping — not low-value call-outs that clog the diary.
Phone-first, locally tight
Trades run on the phone. I build call-first campaigns with tight radius targeting and tracking on every ring, so we optimise to booked jobs, not clicks.
Filters out tyre-kickers
Extensive negatives and intent-led targeting cut the 'just after a rough price' clicks, so your budget works on customers ready to commit.
You own your account
Full admin access to your Google Ads account from day one — no lock-in, no hostage data. Everything I build stays yours.
50%
Lower cost per job enquiry
A full diary of jobs worth doing
Most trade accounts I audit run on a single broad campaign with no negatives, no call tracking, and ads running at 2am when nobody books. Splitting spend by profitable job type, adding call-first campaigns, and building trust-led landing pages consistently turns a patchy, price-shopper-heavy account into a steady stream of jobs worth winning.
- Campaigns split by your most profitable job types
- Call tracking on every enquiry to optimise to booked jobs
- Negative lists that cut price-shoppers and time-wasters
- Landing pages built on reviews and real project photos
The Searches We Help You Win
Examples of the high-intent searches we target so your trades business shows up at the moment customers are ready to buy.
Trades PPC FAQ
Common Questions
Answers about running Google Ads for trades businesses.
Have more questions?
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Trades PPC Near You
I work with trades businesses across the UK. Explore my Google Ads management services in your city.
Ready to Grow Your Trades Business?
Get a free 60-second PPC audit and discover exactly how much more your Google Ads could be delivering — with a strategy built for your industry.